Cyclone Pods - Meta Ads Case Study
Overview
Client: Cyclone Pods
Platform: Meta Ads (Facebook & Instagram)
Timeframes Compared:
Phase 1: Jan–Feb 2025
Phase 2: Apr–May 2025
Quorra was tasked with scaling online purchases of Cyclone Pods’ energy and wellness products through strategic Meta ad campaigns while testing new creative, audience segments, and offer angles.
Cyclone Pods Meta Ads Design Examples
Key Learnings
Volume scaled dramatically: Purchases more than doubled, with ad reach expanding by 151% and impressions growing by 177%.
Revenue lifted by 146%, showing that scaling did not compromise topline results.
ROAS decreased by 39%, which is expected when scaling spend rapidly. Strategic testing during this phase focused on expanding audiences, creative formats, and copy variations.
Cost per result rose from $7.14 to $12.41, indicating broader audiences or fatigue in top-performing creative.
Cyclone Pods Meta Ads Results | Jan - Feb 2025 vs. April - May 2025
Optimization Highlights
Creative Rotation: Multiple new hooks were introduced across product categories like Energy Pouch and Surge.
Offer Testing: 15% off offers were paired with new visuals and urgency-driven copy.
Audience Expansion: Moved beyond warm audiences and tested broader interest-based and competitive targets.
Spend Allocation: Prioritized ads with high purchase conversion value and adjusted budgets based on ROAS decay curves.
Insights
Our work with Cyclone Pods proves that aggressive scaling, when managed strategically, can more than double purchases and revenue. We continue to monitor audience quality, creative fatigue, and LTV to refine performance and balance acquisition cost vs. profitability.
