Crimson Dawn - Meta Ads Case Study

Overview

From 2023 to 2024, we strategically scaled Crimson Dawn’s Meta advertising by optimizing creative, refining audience targeting, and increasing campaign diversity. Despite rising costs and algorithmic volatility, we focused on conversion-focused creatives and hyper-relevant offers to maintain performance.

Crimson Dawn Meta Ads Design Examples

Key Learnings

• Creative Format: Short-form video ads outperformed static images, especially when featuring product demos or bundle offers.

• Offer Positioning: Ads with limited-time promos (e.g., May the 4th, Halloween bundles) consistently drove higher ROAS and lower acquisition costs.

• Segmentation: Campaigns tailored to returning vs. new customers improved efficiency and scale simultaneously.

Crimson Dawn Meta Ads YOY Results | July 2023 to July 2024

Optimization Highlights

• Cut average cost per purchase by nearly 40%.

• Increased click-through rate by 24%, indicating stronger creative hooks.

• ROAS grew over 60% year-over-year, proving the strategy aligned well with platform shifts and consumer demand.

Next Phase

• Explore further budget reallocation into high-performing funnel segments.

• Expand ad creative testing around user-generated content and deeper lore-based storytelling.

• Integrate influencer-driven content into ad sets to capitalize on organic engagement trends.