Crimson Dawn – Influencer Marketing Case Study

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Campaign Overview

Client: Crimson Dawn
Industry: E-Commerce (Custom Lightsabers)
Service: Influencer Marketing
Location: United States

Objectives

• Boost brand visibility within cosplay, fantasy, and Star Wars fandoms

• Drive traffic and conversions for premium lightsabers during Q4 shopping season

• Build brand authority among creators in the sci-fi and gaming space

Strategy

• Recruited 6 content creators known for cosplay, collectibles, or fantasy/gaming verticals

• Prioritized creators who actively post product reviews or immersive storytelling videos

• Provided custom discount codes for tracking and affiliate revenue

• Encouraged unboxing-style content and battle-ready demos to showcase craftsmanship

Results

• 500K+ total reach across YouTube, Instagram, and TikTok

• Spikes in sales tied directly to creator discount code usage

• Created high-performing evergreen UGC used in paid retargeting campaigns

• Brand saw increased engagement from niche fandom communities and subreddit traffic

Testimonial

“Quorra made our lightsabers feel like the stars of the show. Their influencer picks matched our exact customer base, and the campaign paid off with real sales. The videos are still driving traffic months later.” — Crimson Dawn Team