Gauth Math – Influencer Marketing Case Study

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Campaign Overview

Client: Gauth Math
Industry: EdTech (Math App)
Service: Influencer Marketing
Location: United States

Objectives

• Acquire new users for the Gauth Math app through relatable TikTok creator content

• Highlight the app’s ability to solve complex math problems and support student learning

• Drive app installs during peak back-to-school and finals seasons

Strategy

• Partnered with 7 creators with strong Gen Z followings on TikTok and YouTube Shorts

• Built storytelling-style video briefs focused on “school hack” trends and real academic stressors

• Focused on creators who were students or tutoring influencers for natural integration

• Provided specific prompts to showcase app’s scanning and step-by-step problem solving

Results

• 4M+ organic views across TikTok and Shorts in under 6 weeks

• Significant uplift in daily app downloads tracked via campaign links

• Multiple creators drove 100K+ views individually with high engagement

• Videos were repurposed in paid campaigns and received strong CTRs

Testimonial

“We needed authentic, high-performing content that didn’t feel like an ad. Quorra delivered creators who truly connected with our audience and helped drive real installs. The campaign was fast, effective, and smart.” — Gauth Growth Marketing Lead