Cyclone Pods – Influencer Marketing Case Study

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Campaign Overview

Client: Cyclone Pods
Industry: Nic-Free Vapes
Service: Influencer Marketing
Location: United States (nationwide, digital-first brand)

Objectives

• Raise awareness of Cyclone Pods’ clean, nicotine-free alternative in the vape space

• Partner with lifestyle and wellness creators to establish trust and credibility

• Drive traffic and conversions through organic-style, TikTok-first content

Strategy

• Sourced and secured 14 UGC and influencer partners across TikTok and Instagram

• Negotiated a mix of one-off and multi-post deals focused on authentic product use

• Prioritized creators who had experience in wellness, fitness, or sober-curious communities

• Implemented a tracking system for codes, views, and conversions from each creator

Results

• Over 2.5 million organic views across TikTok and Instagram

• Massive spike in SEO from creator backlinking (many influencers tagged the site)

• Achieved 11.2x ROAS from UGC-driven email campaigns tied to influencer traffic

• Built a bank of reusable video content that fed into paid ads and landing pages

Testimonial

“The Quorra team overdelivered. We came in hoping to test the waters, and left with a full UGC playbook, high-performing creators, and content that still drives sales months later. They really understood how to match creators to our niche product.” — Cyclone Pods Marketing Team